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Privacy Policy

The company

Wayward Productions is a London-based theatre production company. Our registered address is: 49 South Molton St, Mayfair, London W1K 5LH. We are a company limited by guarantee and our company number is 11103657.

What data do we collect, and why?

We collect and use a number of different types of data, some of which is personally identifiable and some which isn’t. These are:

Statistical data

Wayward Productions collects information from all website visitors using statistics tools. This information includes (but is not limited to) the date and time of visit, browser name and version, IP address, and referring website. This information is used for evaluating and further developing the website for our digital audiences. No personal data is collected via statistics tools.

Mailing list

When you sign up to our online mailing list we ask you to enter personal data in the form of your name and email address. These are collected so we can send you updates about our work and will never be shared with other organisations. We ask for your consent when joining our mailing list and this forms the lawful basis for us for us holding the data.

How long will I stay on the mailing list?
Wayward Productions will regularly review our mailing list and refresh it by asking anyone that doesn’t open an email from us for twelve consecutive months to acknowledge their wish to keep receiving emails, or otherwise.

How can I stop you from sending me emails?
Under the GDPR you have the right to withdraw your consent to us holding your personal data. Should you choose to do this we are obliged to act on your request as soon as possible and at least within one month. Every email we send you will have an unsubscribe option at the bottom and additionally you can send us an email at any time to

Casting / Workshop application / Job vacancy

When you respond to a casting notice or a job vacancy, or apply for a workshop we will ask you for your name, contact details including telephone number, email and postal address, details of your qualifications and educational history. These are collected so we can communicate with you efficiently. Your details are stored securely and will not be shared, or added to any mailing lists.

Donations and membership scheme

If you join our membership scheme and/or make a donation, we will ask for your name, telephone number, email and postal addresses (unless requested to remain anonymous). These are collected so we can communicate with you efficiently, and acknowledge your donation publicly (unless requested to remain anonymous). Your details will be stored securely and not shared.

Google Analytics

We use Google Analytics to inform us about our digital audience demographics, including: the age and gender of our users, along with the interests they express through their online travel and purchasing activities. We will use the data provided by Google Analytics to develop our website and content around our users’ interests. The data is provided in aggregate and is not personally identifiable to us.

You can opt-out of Google Analytics using their browser add-on to disable tracking by Google Analytics and you can see Google’s privacy policy here.

Storing data

All data is stored securely on a private Google drive, with regulated and limited access. The data collected is used exclusively by Wayward Productions in accordance with the General Data Protection Regulation (GDPR). Backups of the database are stored on servers within the EU.

Wayward Productions does not rent, sell or otherwise share information about our contacts with any other business, organisation or individual. The only exception to this is where we are legally obliged to do so to comply with a current judicial proceeding, a court order or legal process served on our website.

Use of cookies on our website

What is a cookie?

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can.

  • A cookie is a small text file that a website transfers to the browser on your computer’s hard disk so that the site can remember who you are.
  • A cookie will typically contain the name of the website from which the cookie has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number.
  • We cannot identify you personally by using a cookie. Cookies store no personal data and are not used to gather personal information.

Cookies set by

_gaAnalytics2 yearsGooglePerformance
_gidAnalytics24 hoursGooglePerformance
_gatAnalytics1 minuteGooglePerformance
cookie_notice_acceptedCookie notice1 yearWebsitePerformance

Anonymous performance cookies
We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at, etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to better understand our audience.

Third party cookies
Our site, like most websites, includes functionality provided by third parties. A common example is an embedded YouTube video. Some third party services embedded within this website set their own cookies. These are known as third party cookies because they are not set by our website. We have no control over the cookies that are set by third party services. Disabling these cookies will likely break the functions offered by these third parties.

How to turn cookies off

If you would like to turn off cookies, you can usually do this using your web browser. Click the Help menu in your browser to find out how, or follow one of the links below for information about the specific browser you are using.

Remember that cookies can be essential to the functionality of some websites (e.g online shops and services which you log in to) so make sure you are aware how your favourite websites are using cookies before turning them off for these sites.

Find more information on cookies at:

What are my rights?

Under the (GDPR) anyone whose personal data is stored by Wayward Productions has a set of rights relating to it.  Those rights are as follows:

  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erase
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • Rights in relation to automated decision making and profiling.

If you would like to exercise one or more of the rights in relation to the data we hold about you please let us know in writing and we will be happy to help.

For information on what these rights mean please visit the Information Commissioner’s Office website here.

Can I complain about how you are using my data?

If you think we are handling your data incorrectly you should approach us in the first instance and we will do everything possible to rectify the situation. Due to the size of the organisation, we do not have a formal data protection officer but please contact us at If you are not happy with our response you have a right to contact the supervisory authority, in this case the Information Commissioner’s Office.

You can lodge a complaint through their website here and in turn, they will deal with it.